Too cheap and too expensive both cost.
Prices that are too low give money away; prices that are too high block space and tie up work. Both often show only when it is too late.
Price as a process, not a moment.
A starting price from comparable sales, a channel that suits the item and rules for what happens next: by watching time on shelf, you find the price at which goods move.
5-step checklist
- Derive a starting price from comparable sales
- Choose a channel that suits the item
- Watch the time on shelf
- Adjust by fixed rules
- Learn from your own sales
What matters
Use your own data
Your sales are the best comparables.
Keep a consistent logic
Consistent pricing looks professional.
Define exceptions
Special pieces need their own rules.
When to call an expert?
Set a value threshold: above it, items are valued by a specialist or expert rather than at intake. In go2markt.de such an item goes to review automatically.
You decide who values what.
- Staffup to €20 directly
- Valuer€20–500 and unclear items
- Expertfrom €500
Example – you set the thresholds.